📈 The global cosmetics industry is expected to be $873B by 2023.
Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018.
In 2018, the US was by far the top investor in beauty tech at $1.9B, with Europe a distant second ($281m). This market alone has 2 unicorn brands, 7 ‘soonicorns’ and 13 ‘minicorns,’ including Glossier, Modiface Birchbox, and IT Cosmetics. In short, it’s massive.
💸 How to capitalize: