We track up-and-coming startup trends and explain how to pounce on them
We track up-and-coming startup trends and explain how to pounce on them
We're a team of analysts and entrepreneurs that obsessively track emerging industries. Each week we show you the white space in the market and how you can capitalize on it. Simply put, we work to discover market gaps so you can succeed.
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Your next business idea, delivered weekly
Trends provides in-depth reports, case studies, interviews with successful founders and more to help you spot market opportunities and take action.
  • Proprietary insight: Our analysts scour the web, analyze thousands of data points, and interview expert entrepreneurs and leaders
  • Concise and fast: Report summaries are deeply reported but easy to digest, and flavored with Hustle-signature voice
  • Discussions with thought leaders: We interview hundreds of CEOs, founders, executives, and thought leaders to craft our reports
  • Case studies: Read one of the case studies that comes with each report and get under-the-hood insights into how different businesses work
  • Actionable insights: Each report comes with a list of actionable next steps that can be taken to capitalize on each trend
INTRODUCING
TRENDS BY THE HUSTLE
Hey there grasshopper,

Sam here, CEO of The Hustle

Since 2016, we've gathered thousands of participants to our annual Hustle Con event where the best non-technical founders share personal insights and practical advice on growing a startup.

This inspired us to build our daily email newsletter that has grown to over 1 million subscribers -- delivering the most impactful news from Silicon Valley to Wall Street.

Why? 

So aspiring professionals (like you) have the information they need to put their mark on the world.

But... readers asked for more. 

They wanted more than just our expert analysis of the news. They wanted actionable insights on how to capitalize on the information we're giving them.

And that, my dear friend, is where Trends comes in.

Our team spends thousands of hours analyzing data, digging through reports, and talking with sources to identify business opportunities you can pounce on.

Each week we send an exclusive email newsletter to Trend subscribers, compiling the business trends we've spotted in one easy-to-read report, filled with case studies, and actionable insights.

It's affordable, quality insights and opportunities you can act on paired with a private community of motivated entrepreneurs to scheme with.

Interested? 

Sign up for our limited time trial offer today.

See you on the other side,
Sam Parr, CEO of The Hustle

SUBSCRIBER BENEFITS
  • Weekly email brief: Every Tuesday, we’ll email you case studies, in-depth analysis, and interviews with successful founders, describing the latest business trends and opportunities.
  • Signals: Email updates includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities.
  • Small business database: We share exclusive data on 500+ businesses, including growth rates, headcount, average revenue (first year vs current year), startup costs and more -- and we expect to eventually collect data for thousands more. 
  • Private community: Discuss each week’s reports, post business questions or ideas, and tap into a network filled with top leaders and motivated entrepreneurs.
  • Risk free: Cancel within 14 days for a full refund.
SIGNALS
Every weekly update includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities.

Here's what you can expect:
High-protein cereals are making a comeback. The average monthly search numbers for "keto cereal" total 8k and are up nearly 100% from early this year and multiples higher than summer 2017.


Node makes sustainable modular homes. The company is growing in popularity because its prefab homes are made with non-toxic materials and have energy-efficient systems. Backlinks to their website have skyrocketed this summer.
L-theanine is a compound found naturally in certain teas. It's a relaxant and supposed to help people fight anxiety and stress. Searches for L-theanine total about 65k monthly and have steadily increased over the last several years.
 Access our growing Signals database to spot early-stage trends.
WEEKLY REPORTS
WITH ACTIONABLE INSIGHTS
We research emerging industries and compile thousands of data points to help you see where markets are headed.

Each report comes with a list of actionable next steps so you can capitalize on each trend.

Report: Cashing in on Canvas
The sneaker resale market is estimated to be worth $2 billion a year and is expected to triple by 2025.

It’s also turned teenage sneakerheads into day traders able to earn quick profits by correctly predicting which pairs will become grails. (One shoe, the Nike SB Dunk Low Tokyo, once sold for 94x its $60 list price, according to a Trends analysis.)

How to capitalize: 
  • Understand the shoes that are all hype -- like the Chinese New Crazy BYW -- and the shoes that will really resell for $2k+.
  • ​Track the “drop dates” on websites and snap them up instantly, using bots, online proxies or other software.
  • Re-sell, perhaps within hours, either through brick-and-mortar stores like Flight Club, or via online retailers.
The 6-month trading price of Nike’s Air Force 1 Low Off-White Volts, via StockX
Report: The Beauty Tech Boom
The global cosmetics industry is expected to be $873B by 2023. 

Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018.

In 2018, the US was by far the top investor in beauty tech at $1.9B, with Europe a distant second ($281m). This market alone has 2 unicorn brands, 7 ‘soonicorns’ and 13 ‘minicorns,’ including Glossier, Modiface Birchbox, and IT Cosmetics. In short, it’s massive.

How to capitalize: 
  • Create a platform: there’s no single place that caters to the skincare community.
  • Mine the niches: from personalized fragrances to custom curl creams to the tech that helps deliver them to consumers.
Annual beauty-related content views on YouTube (in billions)
Report: Online Plant Sales are Set to Bloom
Americans spent $48B at garden stores last year. But there isn’t a single direct-to-consumer (DTC) retailer that does $10m a year in sales.

Nearly one-third of US households bought at least one houseplant in 2018. If they spent $20 per plant, that’s more than $700m in sales. But some experts believe the market has a far bigger ceiling. The global indoor plant market is projected to grow 66% from 2018 to 2025.

How to capitalize: 
  • Increasing demand suggests that there’s room for more online operators that sell different kinds of plants and shrubs than big retailers.
  • Sell custom pottery or other high-margin accessories for indoor plants, which aren’t subject to shipping complications or grower supply limitations.
Google search popularity, normalized (0-100)
Get the competitive insights you need to launch your next business idea.
SMALL BUSINESS DATABASE
We're excited to share exclusive data on 500+ small businesses -- and we expect to eventually collect data for thousands more

Among the businesses we have information on:
  • A podcast producer making $186k/year
  • A five-year-old company that offers "vacation parties" for college students, now doing $2.5m/year
  • A leather accessories manufacturer that grew to $6.4m in two years
  • ​A pool builder bringing in $8.4m a year after four years
  • ​A CBD website owner bootstrapped to $10m in four years
Here's what we've found:

Nearly half of those small business owners needed less than $10k to get started, and 1 in 5 used less than $1k. Most made their money back within the first year.

17 companies made $1m or more in revenue in their first year, while 6 startups reported profit margins of at least 80% during their first year.

They include companies in the security, trucking, hospitality, and marketing/advertising space. One business––a virtual marketing agency that focuses on gig workers––expects to bring in $300k this year, with annual operating costs of $3k. Another company projects $3m in 2019 revenue with $250k in annual costs.
Find out which startups grow quickly and actually make money.
PRIVATE COMMUNITY
Connect with our team of analysts and researchers, as well as thousands of fellow entrepreneurs in the online Trends community.

Building a strong network is foundational to professional and entrepreneurial success -- Trends makes finding that network easy.

Tap into a community filled with motivated entrepreneurs and skilled builders:
  • Ask challenging business questions
  • Gather feedback on business ideas
  • Share your success stories -- and failures
  • ​Find mentors to learn and avoid mistakes
  • ​Find talented individuals to help grow your business
Participate in local meetups organized by fellow Trends subscribers.

Plus, get exclusive discounts on events by The Hustle, including our flagship Hustle Con event.

Take advantage of the deeply experienced network of professionals.
FROM TRENDS SUBSCRIBERS
But don't just take our word for it. 

Here's what subscribers look forward to each week:
“Discovering new opportunities for investing and entrepreneurship before others. Learning tricks of the trade from successful entrepreneurs."
Gaining deep analytical insights into various industries I've never looked into. Trends is shining light on dark corners of the market and the businesses that make them grow.”
“Sam THANK YOU for creating by far the most inspiring and activating newsletter in the game. The content is GOLD. What I look forward to most are the AMA’s and now the Signals for hot industries.”
“The interviews with people who have risked and achieved things and the learning they take from it. Learning about industries I didn't think were worth thinking about or I completely ignored as a viable market.”
JOIN RISK FREE
  • Weekly email brief: Every Tuesday, we’ll email you case studies, in-depth analysis, and interviews with successful founders, describing the latest business trends and opportunities.
  • Signals: Email updates includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities.
  • Small business database: We share exclusive data on 500+ businesses, including growth rates, headcount, average revenue (first year vs current year), startup costs and more -- and we expect to eventually collect data for thousands more. 
  • Private community: Discuss each week’s reports, post business questions or ideas, and tap into a network filled with top leaders and motivated entrepreneurs.
  • Risk free: Cancel within 14 days for a full refund.
Simply enter your email below for a free copy of a recent newsletter and take advantage of our limited trial offer.
ABOUT THE HUSTLE

The Hustle was launched in 2016. We're a team of 30 with offices in Austin, Texas, and San Francisco, California. We're mostly bootstrapped, having raised a small amount of funding from a handful of investors you've probably heard of.
Daily Email

Our daily email which has 1m+ subscribers and tells young professionals around the world all the business news they need to know each morning.
Hustle Con

3,000-person event that we host each year where we find the most successful founders and have them teach how they started and grew their companies.
OUR MISSION

The Hustle's mission is simple: help you make a dent in the world and leave your legacy. More specifically, we believe that business building is one of the most effective ways to positively push the world forward. Practically everything we love in this world was created by a person who had an idea and the drive to follow through. 

More likely than not, most people thought that the builder’s idea was stupid or not worth pursuing. But the builder had vision and fire, so they built it anyway. The thing they built could have been something seemingly small. Like a new type of lip gloss. Or it could have been big, like an electric car. But inside every builder was a fire that pushed them forward through years of lows, anxiety, stress, or loneliness. And for what? Just some lip gloss or a car that will be outdated in a year?

No. 

They did it because they had to. Because they’re fighters. The Hustle is for builders. We create information, content, and events to help those people succeed.
© 2019 The Hustle. All rights reserved.